Promotional activity
| *Publicity in magazines, news papers, TV, Internet *Advertising *sales force calling on intermediaries *Sales promotion in form of free samples | *Personal selling to intermediaries *Advertising to differentiate attributes from those of competing brands
| *Reminder advertising *Sales promotion in form of discounts and coupons *Limited personal selling | *Little money spent on sales promotion Market Analysis | Products offered are innovative with high risk, suggesting a temporary organization structure, such as a venture team which can respond quickly to market behavior | Products have accelerating demand which attracts competitors because of high profit potential, requiring a highly effective organization, such as a market-oriented matrix type which can build a strong competitive position | Products have levelling demand and competition has minimized the profit potential, requiring highly efficient organization, such as functional pyramid type to maximize profits from steady sales | Products have declining demand and poor future requiring as extremely efficient organization to maintain profitability; sometimes major marketing tasks relegated to organization extensions, such as selling agents. Occasionally a temporary structure is tried in hopes of rejuvenating the product. | |